Upwave
Brand equity measurement, target audience profile, brand optimization — that lovely advertising lingo! Well, I had a chance to dive right into it while working with Upwave, a Bay Area startup that’s building an analytics platform for brand advertising. Upwave's web app is full of sophisticated features, including real-time dashboards and data visualizations, that help companies like Unilever, Verizon, and Nike measure top-of-the-funnel brand advertising.
My Contribution
Project Length
Product Design
Secureframe wanted to do something brand new — automate the labor-intensive and time-consuming security compliance process. We designed a web app that would bring this process into the 21st century.
Dashboard
The compliance process has a lot of moving parts, so we designed a robust UI while making sure it was simple and easy for customers to understand.
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Product Design
Upwave wanted to speed up their product development cycles, so they looked for a design partner who could deliver fast, measurable results. Over the course of our three-year collaboration, I worked with their project managers and engineers to build advanced features of the web app, including real-time dashboards and data visualizations.
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